The mission of the Optentia Research Focus Area is to develop and organise knowledge for the optimal expression of individual, social and institutional potential, with specific interest in the African context. The research programme utilises the inputs from various disciplines in the social sciences, including Psychology, Industrial/Organisational Psychology, Human Resource Management, Educational Psychology, Sociology, Educational Sciences, Employment Relations, and Social Work.

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Recent news

Artificial sociality: can AI exist without the human factor?

In the 21st century Artificial Intelligence (AI) has become a buzz word and Hollywood has sparked our interest into machine learning and how it will affect us, as humans. Prof Gert Jan Hofstede, new extraordinary professor at the ...Read article

Research day: Calls for caring connections

Caring connections can make a huge difference. This is especially true when it comes to helping young people who face extreme difficulties. This truth was highlighted on 26 September, when the campus in Vanderbijlpark hosted the O...Read article

Social adaptation in post-apartheid SA

Life in post-apartheid South Africa remains to be learned. This provocation as well as the strategic intent of the North-West University (NWU) to champion social justice, challenges society towards the need for a deeper understand...Read article

UARM welcomes new extraordinary professor

The Centre for Applied Risk Management (UARM) is welcoming Dutch research pioneer, Prof Gert Jan Hofstede, in its midst as an extraordinary professor. Prof Hofstede will deliver his prestige lecture on 19 November 2018 at the Nort...Read article

Newsletter, December 2018

Recent publications

January 2019

Respect in intergenerational relationships: Young adult women’s motivations.

Journal of Intergenerational Relationships

Upcoming events



SLP - Research Design
Please contact marinda.malan@nwu.ac.za to register



Lecture: Prof. Todd Little
Topic: On the joys of missing data: Modern treatments for missing da...

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